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Advertising and Marketing
Doritos Ad Marketing Plan & Strategy
This advertising strategy examined how Doritos could amplify brand engagement through creative, data-driven campaigns. The plan integrated market trends, consumer insights, and multi-platform messaging to craft a bold, memorable campaign. This project demonstrated expertise in brand positioning, storytelling, and high-impact marketing execution.
Casing Competition World Cup - AWS
ChatAWS – An Agentic AI Hub for AWS
Presented at the Casing Competition World Cup by Management Consulted, ChatAWS is an AI-driven hub designed to enhance AWS user experience, increase market share, and drive revenue growth. By integrating all AWS services, ChatAWS enables seamless navigation, intelligent problem-solving, and real-time cost estimation. Users input a query, and the AI recommends and opens the necessary AWS tools, streamlining workflows and improving decision-making before project execution.
Presented at the Casing Competition World Cup by Management Consulted, ChatAWS is an AI-driven hub designed to enhance AWS user experience, increase market share, and drive revenue growth. By integrating all AWS services, ChatAWS enables seamless navigation, intelligent problem-solving, and real-time cost estimation. Users input a query, and the AI recommends and opens the necessary AWS tools, streamlining workflows and improving decision-making before project execution.
Toothpaste Ad Campaign – DUSK
For a core advertising class, this campaign focused on repositioning DUSK toothpaste as a premium wellness brand. The concept leveraged sleek design aesthetics, emotional storytelling, and innovative product benefits. The marketing strategy incorporated consumer psychology, targeted messaging, and multi-platform execution, ensuring a compelling and memorable ad experience. The result was an integrated campaign that balanced creativity with market insight.
Gr-eat - Plant-Based Company (Entrepreneurship & Brand Management)
A business innovation proposal centered around sustainability, this pitch introduced a plant-based venture designed for conscious consumers. From product development to brand identity, the concept emphasized eco-friendly sourcing, ethical marketing, and customer-driven strategies. A strong entrepreneurial vision and brand storytelling shaped this venture, making it a compelling blueprint for future market expansion
Netflix Party - An immersive experience for a PR & Entertainment Planning Class
This project began as a visionary pitch for a Netflix-themed event designed to bridge streaming culture with an immersive experience. Inspired by the evolving entertainment landscape, the concept aimed to create an interactive space for fans to engage with popular Netflix originals through installations, screenings, and live discussions. The pitch covered venue selection, partnership strategies, and experiential design. Its execution into a real-life event underscored its feasibility and impact, demonstrating a keen understanding of entertainment branding and audience engagement.
Transition Strategy for Honda
Developed a strategic roadmap for Honda’s transition to electric vehicles as part of the Principles of Strategy final assignment at Fuqua School of Business.
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