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Netflix Party - An immersive experience for a PR & Entertainment Planning Class

Project Type

Promotional Event Strategy and Planning

Date

April 2024

This project began as a visionary pitch for a Netflix-themed event designed to bridge streaming culture with an immersive experience. Inspired by the evolving entertainment landscape, the concept aimed to create an interactive space for fans to engage with popular Netflix originals through installations, screenings, and live discussions. The pitch covered venue selection, partnership strategies, and experiential design. Its execution into a real-life event underscored its feasibility and impact, demonstrating a keen understanding of entertainment branding and audience engagement.

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